The Critical Role of the Project Sponsor (Part 1)
Monday, November 3rd, 2008The Project Sponsor serves as the key stakeholder representative for the project and provides the necessary business support for the project leader. Ideally, the Sponsor is the “owner” of the process being improved. This individual’s support and participation are crucial because not only will they have to buy into a project that will affect an area for which they’re accountable - not to mention make sure the team has the resources it needs - but they’re also going to be charged with sustaining the gains achieved. Typically the project leader (often times a Black Belt or Lean Belt) will move on to new challenges, so it falls to the Project Sponsor to ensure the improved process works to the new expectations over the long term. Toward that end, the best Sponsors will be those with the financial and organizational clout to act quickly and decisively in the overall governance of the project.
The Sponsor has a number of important responsibilities:
- Working with the project leader to develop a Project Charter (the contract defining the effort).
- Regularly reviewing project progress.
- Reviewing and approving major project deliverables (including the project gate reviews).
- Changing the direction of the project if it gets off-track, or ending it entirely if it no longer is addressing significant objectives.
- Using both direct organizational authority and “softer” influence to assist the project as required.
- Convincing other key stakeholders to buy in for improvements - and contribute participants for the project team.
- Advising the project leader on organizational protocols, political issues, and potential sensitivities.
- Ensuring the successful implementation of the process improvements and sustainment of the gains after the project is completed.
When projects fail to achieve their desired goals on time or the resulting improvements fail to stick over the long-term, poor Sponsorship is usually a root-cause. For this reason, the critical nature of this role should not be underestimated.
Next week’s blog entry will explore some common Sponsorship problems and provide recommendations on how to avoid them.






